The Vox article that I was interviewed for is up and running, and it contains some serious fuckign information about this whole fiasco.
Information that tumblr just straight up refused to provide to its userbase at all.
Unsurprisingly to those of us watching this website deteriorate over the last year, this full content purge and ban has been in progress for a solid 6 months. The date got moved up because of the child porn thing, but it was always coming for us.
Equally unsurprising: Tumblr’s management and ownership are absolutely destroying the actual staff working on it. The company has been hemoragghing senior staff without so much as a token attempt to keep them in place. So the drops in site quality are real, and wil probably only be getting worse.
Truly astonishing is the fact that apparently this crap was supposed to “double” the userbase by the end of next year. Boy, howdy, that’s not gonna work out well for them.
Verizon delete challenge

Now this is interesting
Article: https://motherboard.vice.com/en_us/article/a3mjxg/apple-tumblr-porn-nsfw-adult-content-banned
YES!! I LIKE THIS TAKE!!
Basically, because I know Mobile is bad with links, the article points out hat the broad, “sfw only, no titties allowed” wave on the internet in recent years is largely due to Apple’s absolute stranglehold on the App Store. Apple has strict guidelines about NSFW content that choke creators right out of mainstream social media, even on sites like Reddit, for users of their products:
But there are fewer and fewer mainstream sites and services that support porn and adult content, and much of that attitude has grown out of Apple’s strict controls over the App Store and the iOS ecosystem. Steve Jobs famously suggested that “folks who want porn can buy an Android phone,” and Apple has repeatedly leveraged its unprecedented power over millions of smartphones to sanitize the apps that are available on iPhones. Apple does not allow apps “that contain user generated content that is frequently pornographic.” In 2016, Apple famously deleted all third-party Reddit apps that allowed users to toggle NSFW posts on and off; even now, it is impossible to access porn on an iOS Reddit app unless you jump through various hoops.
remember though that this anger isn’t about Being Horny On Main, it’s about sex workers, their platforms and followers, NSFW creators and their art, and adult content communities that are continually being shoved out of spaces they created in recent years:
Tumblr’s leadership seems to believe that the community using Tumblr for adult content is the same as any other porn site—showing a serious disconnect with how its users actually interact and connect on its own platform. “We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community,” he wrote.
The value of Tumblr for NSFW creators and fans was in the autonomy to curate something original, and the freedom to express and share what they’re into—something that can’t be replaced by algorithmically-suggested porn on the rest of the internet.
it was mentioned before somewhere else, but 20% of Tumblr’s traffic is brought in by content they’re now flagging as “adult”
This is yet another example of a platform ignoring adult content when it helps the platform flourish, and then leaving those users out to dry when it’s time to crack down for some monetary gain or face-saving. In addition to being a terrible way to treat your user base, banning adult content on Tumblr will stifle a lot of creativity.
and of course, Apple is also one of the companies that has repeatedly come under fire for censoring lgbtq/queer identities on their sites, the app store, and also caved to russia’s anti-lgbtq policies like a stick of rotten bamboo
The communities that will feel this change the most will be the already-marginalized. “Tumblr banning adult content is a huge loss for the LGBTQ community, especially those with overlapping marginalized identities,” Kitty Stryker, a queer porn performer and consent activist, told Motherboard in an email. “For many, that’s the one place we could find porn that represents us, made by indie performers who created their own content outside of an often racist, transmisogynist, fatphobic industry. Tumblr was where our content could exist without pushing us into the restrictions of a misogynist, male dominated workplace.”
we’re going to have to call smut ‘lemons’ again, aren’t we?
LEMONS!? WHEN THE FUCK WAS THIS?!
oh you sweet summer child

Survey Results: Fan Platform Use over Time
Particularly for those who were kind enough to participate in our survey last week, or to share it even after we halted data collection (because we received so many responses so quickly!), I wanted to give you something interesting right away. As you know, the academic writing and publishing process can be lengthy, so who knows when you might get a full paper from us! But in the meantime, this was the analysis I did this weekend.
The survey asked for participants to indicate what platforms they use/used from a given list, and also to indicate a date range (e.g., Tumblr 2006-2018). I parsed those date ranges in order to determine for a given platform how many of our participants were active in a given year. (This actually gave me an excuse to write some code for the first time in years. Jupyter Notebooks are super cool.)
(Click on the image above for full resolution!)
The Y axis is number of survey participants who indicated using the platform during a given time, and the X axis is year. (This starts at 1990, though I’ll note there were 10-ish participants who indicated using usenet, email lists, and/or messageboards in the 1980s.)
Some interesting things to note:
(1) See how fanfiction.net has a spike where there was a big drop off but then it stabilized? That’s around the time that they cracked down on adult content.
(2) I expected to see Livejournal decline drastically sooner, but it actually continued to climb a bit after Strikethrough and related things, until Tumblr and AO3 both started getting very popular. Based on what I’ve seen qualitatively so far, I do think that people were starting to leave, but that there had to be critical mass elsewhere in order for that leaving to start going en masse. There were also a lot of people who continued using Livejournal while they picked up other platforms as well.
(3) As my PhD student collaborator Brianna said, we have “a beautiful arc of AO3 and Tumblr being besties forever.” (This makes sense to me based on some findings from my previous work about AO3, and how Tumblr filled in the gap of social interaction left by Livejournal.)In the “other” category of fan platforms used, the most popular was Discord. This doesn’t surprise me! For the most part, participants had only been active in it for the past couple of years, which is why it didn’t show up specifically in the survey (which was constructed based on interview data we already had). We also saw less frequent mentions of Facebook, reddit, delicious/pinboard, and IRC.
Digging into the qualitative data will give this data much more explanatory power, but I think this is very interesting!
We also asked participants what their primary fandom was for each platform they used. Based on a pretty simple analysis (most popular words!), here are the top five fandoms from each platform:
Usenet: Star Trek, Buffy, X-Files, Star Wars, Sailor Moon
Email Lists: Harry Potter, Star Trek, Buffy, X-Files, Gundam Wing
Messageboards: Harry Potter, Buffy, Star Wars, Lord of the Rings, Sailor Moon
Fandom-Specific Archives: Harry Potter, Buffy, Stargate, X-Files, Doctor Who
Fanfiction.net: Harry Potter, Naruto, Buffy, Star Wars, Gundam Wing
Livejournal: Harry Potter, Supernatural, Stargate, Doctor Who, Merlin
DeviantArt: Harry Potter, Naruto, Kingdom Hearts, Supernatural, Final Fantasy
Dreamwidth: Harry Potter, Supernatural, Marvel, Stargate, RPF
Archive of Our Own: Marvel, Star Wars, Harry Potter, Supernatural, Teen Wolf
Tumblr: Marvel, Star Wars, Supernatural, Harry Potter, Teen Wolf
Twitter: Star Wars, Supernatural, Marvel, RPF, Yuri on Ice
Note that this is NOT necessarily representative of the overall popularity of certain fandoms on these platforms. Our survey, because it was targeting research questions about fandom migration, asked for participants who had been in fandom for 10+ years. This means that our results skewed older (mean 31; median 30; SD 8.6). And of course, most of the participants are currently in fandom, which means that it also misses people who have left fandom.
It is interesting to see the change across platforms and over time though! My favorite tidbit is how Star Wars was popular, dropped off, and then came back with gusto.
This is only the tip of the iceberg on this data analysis! If there’s anything else that is easily shared as we do this analysis, I’ll continue to do so. Otherwise, wish us luck and I’ll eventually share a completed analysis if/when (fingers crossed!) we publish on this.
I have a list of emails from everyone who participated and wanted to give us that info to share the results. If you’d like to be added to that list, send me an email at casey.fiesler@colorado.edu. Or just feel free to follow me here, or myself and Brianna on Twitter.
From someone who’s survived MySpace, livejournal, deviantart, and fanfiction.nets’ content purges and bad policy updates, here’s some advice on how to get through tumblr’s recent bullshit:
– don’t knee jerk delete. I know it’s tempting to peace out immediately but hang on and do the other steps first. Out right ghosting and erasing everything is how fandoms die.
– archive everything on your blog you want to keep
– tell your followers how they can archive and keep your work too. A lot of fic and art were only saved from ff.net and lj because other people saved it first. If you’re cool with other people saving your work for them to personally keep, let them know this. You can absolutely discourage reposting but I really do highly recommend you allow people to personally save fic and art they like and are worried will disappear forever. Digital Dark Ages are a real thing.
– tell people where you’re jumping ship to. Give links. Keep that info up, even if you’ve left the site.
– go through who you follow and find out where else you can follow them. Save their work if they’ll allow it. It’s tedious as hell but if you want to keep up with people on here clicking on their page to check in is the best way to do it.
– support places like ao3. This is exactly why ao3 asks for donations a few times a year. They are a 100% anti-purging, judgement free, ad free non profit run by an elected board and protected by lawyers. Places like ao3 literally save fandom so please continue to support them and other similar archives. This is exactly why ao3 is so important.
u can tell who the ancients of tumblr are bc they’re the ones not posting anything abt where to find them if this site collapses…we know this site isnt going anywhere….the apocalypse couldnt stop this garbage…..it has the cybernetic code of a cockroach
#i’ve already participated in the mass migration from LJ when it fell to the russians #i’m not picking up stakes again god god dammit dammit #i’m here until the fire consumes everything and all that remains is ash (via @zombeesknees)
A History of Fandom Purges
I’m curious how many related deletions we can come up with.
- 2002 – FFN bans porn
- 2002 – FFN bans RPF
- 2004 – FFN bans script format
- 2005 – FFN bans CYOA, Readerfic, 2nd person, Songfic
- 2007 – Strikethrough, Boldthrough
- 2009 – GeoCities shuts down, taking old fannish websites
- 2010 – FFN forums deleted
- 2011 – Delicious destroyed by Yahoo’s incompetence
- 2012 – major FFN crackdown on porn
- 2014 – Quizilla shuts down
- 2015 – Journalfen’s servers become fully robust, deleting Fandom Wank
Didn’t quizilla have purges before finally shutting down? And I know basically every vidding home hot destroyed, repeatedly taking out the entire history of vidding online.
… they deleted Fandom Wank???
Well, not specifically. Journalfen failed completely and has never come back. FW was on Journalfen, so while you can see some entries on the Wayback machine, I think (?), the long comment threads aren’t archived.
- 2007 – Youtube starts using its “content ID” system to identify (and block) works that include copyrighted material in their database.
- 2009 – Greatestjournal shuts down, taking down fandom’s biggest collection of blog-style RPGs
- 2012 – Megaupload shut down by FBI; some (many?) fanvid archives lost
I thought there was also some kind of purge at Deviantart, but I don’t recall the details.
I’d like to remind folks that there was literally wank last month about why do we need the OTW.
Well, this would be why: we sincerely believed in the internet values of a decade or two ago, which involved owning our own servers if we wanted to see our projects remain stable, in the long term, online.
Worth mentioning: Yahoo purchased GeoCities, and was behind the decision to shut all those sites down.
Yahoo’s incompetence destroyed Delicious.
Yahoo owns Tumblr.
1356: 50% of monks.
People just… completely forget. I was there for all of the bans on fanfiction.net. You don’t know panic until you go to log in one morning and find out a bunch of your works have been deleted, gone forever, because some asshole arbitrarily decided that they wanted to ban something.
AO3 IS IMPORTANT. IT MATTERS.
i can’t stop sending this cat to people so I may as well draw him
I absolutely love this cat so I’m glad you did this
I love how their post says “A better, more positive Tumblr” as if female nipples are what’s ruining the experience on this website and not bullies, racists, homophobes and actual nazis


